PRELIMINARY PROGRAMME of the EMS 2014 CONFERENCE
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Thu 20th November
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13:00-14:00
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Registration Campus MU (Building A11 / room 236)
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14:00-18:00
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Official opening of the conference, plenary session
(Campus MU,Building A11 / room 236)
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Key note lectures:
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Prof. Leigh Robinson (University of Stirling, United Kingdom)
Sport Management: Sink or Fly - Facing the Challenges of the Future
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Dr.Stevo Popović (University of Montenegro)
Examining Beliefs and Attitudes toward Advertising through Sport among Serbian Consumers
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Dr.sc. Sanela Škorić (University of Zagreb, Croatia)
Financing Croatian Sport Organizations in Time of Economic Crisis
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Dr.Tamás Sterbenz (University of Physical Education, Hungary)
The Rational Untrained Athletes
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Coffee break
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doc. Ing. Eva Čáslavová, CSc.(Charles University, Prague, Czech Republic)
Competition and Loyalty of Fitness Centers Customers in the Prague Region in Comparison with the Prague-West District
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doc.Ing. Jiří Novotný,CSc. (University of Economics, Prague, Czech Republic)
The Development of an Organizational Base of the Sport in the Czech Republic until 2013
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Ing. Marek Pavlík, Ph.D. (Masaryk University, Brno, Czech Republic)
Cooperation of Economics and Sports Faculties in Teaching Sports Management
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Ing. Jana Nová, Ph.D.,MBA (Masaryk University, Brno, Czech Republic)
Special Features of Sport and Their Impact on the Entrepreneurship in Sport
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19:00-22:00
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Dinner and social evening (Lávka café, Campus MU)
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Fri 21st November
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9:00 – 16:00
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Session:
Sport Economics and Business of Sport
Chairman: Doc. Ing. Jiří Novotný, CSc.
(Campus MU, Faculty of Sports studies, A34/ 225)
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Session:
Management and Marketing of Sport
Chairman: Doc. Ing. Eva Čáslavová, CSc.
(Campus MU, Faculty of Sports studies, A33 /227)
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A.Kose (USA)
Economic Investment of Erciyes Mountain Winter Sports Facilities & Tourism Center In Turkey and Potential Risk of Return Benefits in the Future
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Personal management
A.Bozkir (Turkey)
The Research of Winter Sports Employees Motivation and Working Conditions at Kayseri Erciyes Sports & Tourism Cooperation Company In Turkey
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T.Ruda (Czech Republic)
Influence of the amendment of the Lotteries Act on financing the sport
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V.Janák (Czech Republic)
Coach as a Leader and his Competence Profile
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E.Gulyas (Hungary)
Soft Budget Constrain in the Hungarian Sport Financing System
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Sports events management
E.Schwartzhoffová (Czech Republic)
Czech Run as a product of sport tourism
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A.Sekot (Czech Republic)
Sport Sponsorship – Integral Part of Sport Economics and Businness
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S.Belovski (Czech Republic)
Activation of Sponsorship Relationship – the case of Volkswagen and the Prague International Marathon
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Coffee break
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B.Štědroň (Czech Republic)
The pyramid scheme and the price money
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Marketing
Jae-Keun Yang (Republic of Korea)
The Relationship among Service Quality, Visit Satisfaction, and Behavior after Satisfaction of World Taekwondo Cultural EXPO Event
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J.Procházka (Czech Republic)
Economic Effects of Latest Olympic Games to the Economy – Is It Worthy to Organize Them?
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YunLa Cho (Republic of Korea)
The Relationship among Marketing Strategy, Viewing Satisfaction, and Revisit Intention of Taekwon Gymnastic Performance at World Taekwondo Hanmadang Festival
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J.Šíma (Czech Republic)
Dependence of Team Market Value Size on the Result Gained at FIFA World Cup 2014 in Brazil
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J. Voráček (Czech Republic)
Influence of sports celebrities on the behavioural intentions of students in Prague
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J.Kotáb (Czech Republic)
Economic Overview of Major Sporting Events in the Czech Republic in 2015
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W.Crossan (Czech Republic)
Marketing Immigrants in Czech Basketball
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13:00 – 14:00
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Lunch (Campea Restaurant, next to FSpS)
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L.Kassay, G.Geczi (Hungary)
Competition and Cooperation in European Professional Club Football
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M.Argan (Turkey)
An Investigation on Conspicuous Consumption from Perspective of Sport Products
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R.Kuchar (Czech Republic)
Economical demands on athletes from 8 to 18 years in Czech Republic
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Strategies
B.Farago (Hungary)
Development Strategy of Roma Sports
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S. Chaudhuri (Hungary)
Sport Sector and its Sources Of Sustainable Competitive Advantage
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R.Ekmekci (Turkey) Strategic Alliance in Sport and Entertainment Sector: A Case Study of ESPN Wide World of Sport
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M.Pavlík, F.Hrůza (Czech Republic)
Lottery as tool for financing of sport – comparison of European countries
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Varia
O.Racek (Czech Republic)
Consumer Decision-Making of Football Fans in the Czech Republic
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G.Gétzi (Hungary)
The result of the first sport vocational audit by the 16 seeded sport
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15:30
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Closing ceremony of the EMS 2014 Conference
(Campus MU, Faculty of Sports studies, A33 /227)
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16:00
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Guided tour around the city of BRNO
(Starting at the reception of FSpS A34)
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